I crafted the copy for Comedy Central’s 'Roast' compilation videos, coining the title 'The Harshest Burns from the Roast of [TALENT].' These including “The Harshest Burns from the Roast of Justin Bieber,” which has amassed 40m+ views on YouTube, “The Harshest Burns from the Roast of James Franco,” which has amassed 19m+ views on YouTube, and “The Harshest Burns from the Roast of Donald Trump,” which has amassed 18m+ views on YouTube, respectively. My work played a key role in driving these videos to achieve massive viral success and widespread audience engagement.