To promote the release of a new stand-up special, I spearheaded the messaging for 'Roy Week,' a cross-platform social media marketing campaign. This resulted in viral content that resonated across platforms and drove significant engagement, including 70 Posts, 4.9M Views, 150k Engagements, and 10.5K New Fans. As the lead voice architect for Comedy Central Stand-Up, I took charge of all copy, collaborating closely with social producers, designers, and talent on content creation and strategy.

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